About Us

About Us

Your Smile Is Our Passion

Hi, I’m Bella Kavasov, Owner of Teeth Whitening Bar NYC and I believe a confident smile can change everything. My journey in the beauty industry began in 2008, when I first dove into the world of cosmetology. From day one, my passion has been helping people feel and look their absolute best.
Over the years, I’ve dedicated myself to continuous growth, constantly learning, training, and refining my skills. I became fully certified in teeth whitening and immediately fell in love with the process. But for me, good wasn’t good enough, I wanted to be the best. In 2022, I founded my own company, Whitening Bar NYC, a business born from my love for beauty and my mission to deliver exceptional teeth whitening results.

Before launching Whitening Bar NYC, I explored and experimented with countless products, determined to find a solution that provided the best, safest, and most consistent results. That’s when I discovered Smile Labs, the #1 professional teeth whitening product in America. With Smile Labs at the heart of my services, I’m able to offer a cutting-edge procedure that transforms smiles and boosts confidence.

To ensure I deliver results you can trust, I’ve earned multiple certifications, including advanced training and whitening procedures. My commitment to excellence means every session is carefully tailored to achieve the bright, beautiful smile you deserve.
For me, every smile is personal, it’s a reflection of confidence, joy, and self-care. When you sit in my chair, you’re not just getting a service; you’re stepping into a space where your beauty, comfort, and results are my top priorities.
Let’s create the smile you deserve, together!

Employees Wear Disposable Gloves

Disinfection Of all surfaces in the workspace

Disinfection Between Clients

New Kid On The Block - As Featured In Tribeca Citizen

Whitening Bar.

Whitening Bar NYC, a premier teeth whitening service - now open at 157 Chambers (formerly a smoke shop) between Greenwich and Hudson. Owned by Bella Kavasov, who has 16 years in the beauty industry and is certified in teeth whitening, this is her first storefront. Bella began as a hairstylist before moving her business to her home in Queens, with the teeth whitening service growing from client demand.

We take patient’s key vitals at every appointment;

We educate patients to ensure that they understand the integration of their dental health and its connection to overall body wellness;

Bella uses a 16% hydrogen peroxide formula from SmileLABS, activated with LED light, and applies the gel directly to teeth to minimize gum sensitivity. Pricing starts at $300, with treatment typically lightening teeth by 10-12 shades in one hour. Maintenance is recommended every couple of months for clients who regularly drink coffee or wine.

Your Smile Is Our Passion

Our Health & Safety Rules

Whitening Bar.

Get The Smile You Deserve!